For instance, managing a bar, I have a lot of customers every day, and not everybody necessarily likes my place, or more accurately, just a few of themdo. But strange to say, you can manage to carry on your business if one or two customers out of ten really like your place and if they wish to "drop by this bar again." Sometimes you can have a better result when only a few out of ten really love your place rather than when eight, or nine customers merely feel that "it is not bad." This lesson came home to me, while I was running my bar, through the pains as if to have all the bones in my body crushed. Even when many people speak harshly about my book, I can believe, firmly and in the daily sense brewed through my own experiences, that it doesn't matter so long as one or two of them intuitively understand what I want to express.
--Haruki Murakami
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